How to Use AI to Improve Marketing
Learning Objectives
By the end of this training, you will be able to: - Analyze customer data with AI for advanced segmentation. - Create personalized marketing content (text, images, videos) using AI tools. - Automate email and social media campaigns with AI. - Optimize SEO and advertising performance with AI tools. - Deploy chatbots and virtual assistants for customer engagement. - Measure and predict marketing ROI with predictive analytics.
Instructor
Geoffrey Nichil
PhD in Artificial Intelligence
A PhD in Artificial Intelligence and an Executive Master from École Polytechnique, Geoffrey turns state-of-the-art research into compelling learning experiences. As Head of Data & AI, he has personally trained 400 professionals and 40 executive leaders, embedding a culture of continuous upskilling across the Foyer Group. His workshops shift AI from buzzword to bottom-line value, equipping decision-makers with tools they can apply the very same day.
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